From Beachy to Botanical: Design Ideas for Your Summer Candle Line
Summer is the perfect season to refresh your private label candle collection with scents and styles that transport customers to sun-drenched coastlines or lush garden escapes. Whether your brand leans coastal or prefers a more grounded, botanical approach, here are key elements to inspire a summer line that feels both luxurious and on-trend.
Vessel Vibes
Seasonal Glass Styles Opt for translucent or frosted glass in soft coastal tones like seafoam, sandy beige, coral blush, or sky blue. For a more botanical aesthetic, consider amber glass or earthy greens with ribbed or matte finishes. Iridescent finishes and ceramic-clad jars also add a touch of elegance while standing out on retail shelves.
Trending Summer Palettes
This season, color stories are both serene and vibrant. Think sage and ivory for a minimalist spa vibe, or bold pairings like tangerine and turquoise for a punchy, tropical statement. Soft pastels—lavender, peach, and buttercream—convey warmth and calm, perfect for bedroom or bath collections.
Merchandising Tips for Retail & Pop-Ups
Your summer line’s visual presentation matters just as much as what’s inside. Create a beach-to-botanical display using natural textures like linen, jute, bamboo trays, or dried florals. Display complementary products like room sprays, matches, or wax melts to encourage bundling. Incorporate mood boards or scent stories into signage to spark emotional connections.
Packaging That Speaks to the Season
Wrap your candles in minimalist cartons with foil-stamped logos or use recycled kraft boxes printed with botanical illustrations. Consider fabric wraps, belly bands in summery colors, or seeded paper that blooms when planted. Add a luxurious finishing touch with custom dust covers or wood lids engraved with your brand logo.
Sustainability with Style
More shoppers are looking for eco-conscious products that don’t sacrifice luxury. Emphasize your commitment to sustainability with reusable vessels, biodegradable packing peanuts, or candle refill kits. Offer discounts for jar returns or feature limited-edition collections made with reclaimed or recycled glass.
You May Also Like our other Blogs:
The Best Candles and Scents From Hotels
Everything You Need to Know To Start Your Perfume Line