Grow Your Brand with These Best-Selling Summer Products
Summer is the perfect time for private label brands to refresh their offerings and boost sales with products that customers can’t resist. Whether you're selling online, in boutiques, or through pop-ups, choosing the right SKUs makes all the difference. Below are four top-performing product categories that fly off shelves during the summer—and are easy to customize, market, and sell under your own brand.
Citronella Candles
A seasonal staple, citronella candles are a must-have for outdoor living. Not only do they help keep bugs at bay, but they also double as stylish decor pieces for patios and garden parties. Offer them in modern straight-sided jars, travel tins, or classic pillars to appeal to a wide range of customers.
These candles are also perfect for branding with bold summer visuals and custom labels. Whether your customers are hosting backyard barbecues or relaxing on the porch, citronella candles offer both function and charm—making them an easy add-to-cart item all season long.
Their natural, refreshing scent pairs well with other summer fragrances, allowing you to bundle them with complementary products like room sprays or hand soaps. With their broad appeal and practical use, citronella candles are a smart, seasonal essential for any private label collection.
Read more about Launching Your Fragrance Line In Time for Summer
Room Sprays
Quick, effective, and perfect for warm-weather refreshes, room sprays are a summer favorite. Light, clean, and easy to use, they’re great for gifting or daily use. Create signature scents that speak to the season—think citrus, coconut, or herbal blends that evoke a breezy summer vibe.
Room sprays also offer high profit margins and low production costs, making them an ideal choice for private label lines. Their versatility means they can be marketed for home, office, or car use, and their compact size makes them a popular pick for travel and gift sets during the summer months.
Pair them with matching candles or diffusers for a cohesive scent collection that encourages multi-product purchases. With endless scent possibilities and sleek packaging options, room sprays are an easy way to add instant value and appeal to your summer lineup.
Roll-On Perfumes
Convenient, portable, and personal—roll-on oil perfumes are a boutique bestseller. Inspired by popular luxury fragrances, they give customers a touch of elegance on the go. Offer a range of scents that transition from day to night, ideal for travel or summer events.
Their sleek, pocket-sized packaging makes them easy to carry and perfect for sampling, gifting, or bundling in curated sets. With low minimums and endless scent possibilities, roll-ons are a smart way to introduce signature fragrances under your brand while offering customers a luxurious, affordable scent experience.
They’re especially popular with younger shoppers and fragrance lovers looking for subtle, buildable scent options. By offering seasonal or limited-edition blends, you can drive urgency and boost repeat purchases throughout the summer.
Hand Soaps
Hand soaps are an everyday essential that customers love to buy in beautiful packaging and seasonal scents. For summer, fresh and uplifting fragrances like cucumber mint, lemon verbena, or aloe water are perfect. They're functional, fragrant, and easy to brand beautifully.
With strong repeat-purchase potential, hand soaps are a reliable addition to any private label line. They can be positioned as part of a larger bath and body collection or sold individually as giftable home essentials. Custom labels, bottle styles, and scent options allow for full creative control, making them a standout product both on shelves and online.
Check more about All the Benefits of Using Natural & Organic Hand Soap
Their visual appeal also makes them ideal for merchandising in lifestyle photos, seasonal displays, or bundled gift sets. By aligning fragrance profiles with current trends, hand soaps can consistently drive engagement and elevate your brand’s everyday product lineup.
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Why Summer Is the Best Time to Start Your Own Fragrance Brand
Launch Your Fragrance Line Just In Time For Summer